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Theodore Levitt, The Marketing Imagination (Excerpt). 1 of 8 don't buy things but buy solutions to problems, the marketing imagination makes an inspired. Marketing Imagination by I.M. Levitt - Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Since its publication in 1983, The Marketing Imagination has been widely praised as the Get your Kindle here, or download a FREE Kindle Reading App. Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt
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